Why Real Estate Commissions Encourage A Lower Home Sale
Nov 07, 2024 By Georgia Vincent

Real estate can be a very labyrinthine arena in which to maneuver. It would be an automatic assumption that if real estate agents earned lower commissions, home prices for those looking to sell their houses should automatically decrease. However, this argument falls short because it fails to consider the tricky elements of the dynamic between home prices and commissions in the housing market. The relationship between these two components works out much more subtly than one might have thought.

How Real Estate Agent Commissions Work

In a real estate transaction, commissions play an essential role and are usually involved with the buyer and seller. Understanding how these commissions work will help you understand the complex world of real estate better.

Commission Structure

Commissions in real estate usually involve percentages of the sale price. In the United States, a typical commission rate is about 5 or 6% of the home price. This would usually be split 50/50, with half going to the buyer's agent and half to the selling agent.

Who Pays the Commission?

Contrary to popular belief, both agents' commissions typically come from the seller. This commission will often be included in the home's listed price, as buyers will be indirectly paying for it through the purchase price.

Negotiable Fees

Real estate commissions are thus negotiable. There is a kind of standard rate, but agents may be willing to tinker with their fees based on other factors related to the value of the property, the state of the market, or the intricacies involved in the sale.

The Impact of Lower Commissions on Home Prices

The Counterintuitive Effect

There is an intuitively apparent expectation that as real estate commissions fall, so should home prices. But surprisingly, precisely the opposite happens. Increased home prices generally follow lower commissions; that is the paradoxical nature of the housing market. This unexpected phenomenon can be explained through a few interdependent aspects that equally affect buyers and sellers.

Increased Seller Motivation

In this instance, the commission rate for selling properties was decreased; owners were more willing to list their properties. More motivation leads to a more excellent supply of listed homes. This is not as much of an advantage to the buyer as it seems, as it can be competitive with other property sellers. Homeowners tend to upgrade or renovate their homes to stand out; hence, the value of the house and its pricing will appreciate.

Shifted Market Dynamics

Lower commissions also tend to affect buyers' behavior. A market with more inventory gives buyers more excellent choices and heightens competition. Multiple bidders could result in driving up property prices.

Long-term Market Implications

However, while lower commissions may temporarily raise home prices, the long-term effect must be considered. This can change the real estate market; perhaps no one was prepared for agent services to improve market accessibility.

Why Lower Commissions Increase Bidding Wars

On paper, it sounds excellent to homebuyers that commissions would be lowered. The result is more aggressive competition and higher home sale prices. Here is how that counterintuitive effect plays out within the housing market:

Increased Buyer Participation

As commission rates fall, more buyers are attracted to the market. With lower charges, the transaction cost of purchasing a house becomes less and, hence, relatively 'affordable.' With more buyers in the market now, every home has more interested buyers.

Enhanced Buyer Purchasing Power

With lower commissions, buyers might feel they can afford more when purchasing the house. This perception can lead to higher initial bids and the willingness to enter a bidding war, further driving up the final sale price.

Seller Motivation to Maximize Profits

Because so many more buyers are looking, sellers may be more willing to wait for a better offer. They can also feel that because they are paying less in commissions, they can be a little pickier and wait for their price.

Market Dynamics Shift

As more buyers chase a relatively limited inventory of homes, the supply-demand balance skews toward a seller's market. This can lead to quicker sales for higher prices and, thus, continue to feed into the frenzy.

How Agents Can Still Earn Good Money with Lower Rates

Embrace Technology and Efficiency

The fact that, due to technology and process streamlining, agents can make intense income levels at more modest commission rates today is not inescapable. Agents today can use advanced software for listings, virtual tours, or customer relationships and process more transactions with less friction.

Diversify Services and Expertise

Savvy agents offset lower rates by expanding their service offerings. Developing a high level of expertise in niche markets, such as luxury properties or commercial real estate, provides them access to higher-value transactions.

Focus on Client Relationships and Referrals

As the market has become highly competitive, strong client relationships are crucial. The agents will generate continuous referrals and repeat business through remarkable service and frequent communication.

Alternatives to Traditional Real Estate Commissions

The latest real estate trends have made savvy owners and buyers rethink traditional commissions. New approaches have been developed to reduce costs without sacrificing quality service.

Flat-Fee Listings

One of the most popular options for consumers today is a flat-fee listing service. Sellers don't pay a commission based on a percentage of the sale; instead, they pay a set amount to list their property on the Multiple Listing Service (MLS). This can save quite a bit of money in higher-priced homes.

Discount Brokerages

Discount brokerages sometimes charge lower commissions by cutting corners in service or by using technology to lower costs. These brokerages may not provide all the services of a full-service agent, but they can save you a lot of money. You need to know precisely what you are paying for and what you will be responsible for as the seller.

For Sale By Owner (FSBO)

The FSBO route cuts out commissions but places all the responsibility of managing the sale on the seller's lap. This includes marketing, showings, negotiations, and paperwork. While this could save many thousands of dollars in commissions, FSBO sellers need to be ready to put in loads of time and take any legal hurdles that may arise.

Hybrid Models

Some newer companies combine traditional and modern methods. Hybrid models offer la carte services, where sellers pick and pay for each service needed. This can be a middle ground between full-service and discount options.

Conclusion

Considering complex dynamics within the real estate market, it is worth remembering that lower commissions do not necessarily equate to savings for homebuyers, with a ripple effect toward higher home prices, lowered quality of service, and a less efficient market. Yes, most are thinking of making housing more affordable, but to believe that commission rates would solve the problem oversimplifies it at best.